The Challenge
How To Cake It had built an incredible audience through viral YouTube content and a passionate baking community. They needed help translating that attention into e-commerce revenue and scaling their digital marketing efforts.
What We Did
- Developed comprehensive digital marketing strategy leveraging their existing audience
- Built conversion-optimized funnels from content to purchase
- Scaled paid advertising to reach new audiences beyond their organic following
- Implemented retention marketing to maximize customer lifetime value
Results
- Massive sales growth through optimized digital marketing
- Efficient audience monetization — converting viewers into customers
- Scalable marketing systems that grew with the brand