Karma and Luck — Jewelry E-Commerce

The Challenge

Karma and Luck had a beautiful product line of spiritual and symbolic jewelry but was stuck at $20K/month in revenue. They needed a growth partner who could unlock their next phase of scale.

What We Did

• Rebuilt paid acquisition strategy across Meta and Google
• Optimized conversion funnel — landing pages, checkout flow, and upsells
• Implemented email/SMS automation for retention and repeat purchases
• Refined audience targeting to find high-intent spiritual lifestyle buyers
• Scaled ad spend profitably while maintaining ROAS targets

Results

• $20K → $1.65M/month revenue growth
• 82x scale in just 9 months
• Profitable growth — maintained healthy margins throughout scale
• Sustainable systems that continued performing after handoff